We were delighted to be featured in The Elmbridge Magazine's feature about The New Normal in the June issue.
HIGH STREET HAPPINESS
We are blessed on our patch for having so many independent retailers on our high streets. Life on the high street can be challenging, but a community spirit has emerged with small traders reinventing themselves. Indeed there are many who think that the lockdown may actually bring a welcome fillip to the sector.
The Art Agency is a small independent art gallery on Esher High Street which has been in business for nine years. Sales traditionally have come via footfall and art fairs, but thanks to a grant from Elmbridge Council, the agency launched a new e-commerce website earlier in the year.
"We spent the first two weeks of the lockdown making sure our stock was up to date online and creating activity to move ourselves up the rankings when anyone searched for key words related to artwork. This seems to have paid off as we are now regularly receiving enquiries and making sales via the website." says the agency's Alison Ramsay.
Although the gallery has been shut, the shop windows provided a good opportunity to reach local people walking and cycling past on their daily exercise sessions. "Usually Esher High Street is predominantly a drive through route." says Alison. "We started popping in every couple of weeks to change the display and have sold several pieces."
A new online Art Visualiser app enables people to try a painting on their own wall and the gallery offers free UK delivery. "People are keen to buy things for their homes and indeed to shop more locally."
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